Skip to content
Copywriting

A recent shower thought talked about how, since the dawn of creation, man used to dream about flying as the ultimate human accomplishment. Now that we’ve achieved it, it’s become one of the most dreaded and boring activities on the planet.

It only takes a little perspective shifting to change that though.

Rediscovering the wonder of once awesome but now mundane activities can get your creative juices flowing, and get the neurons and what-nots¬†in your brain to start firing in ways they haven’t in a long time.

Copywriting legend Joe Sugarman says that one of his secrets to good copywriting is living life to the fullest. This way you always have fresh ideas, new perspectives and engaging stories to share with the world.

Copywriting

Your copy probably needs KISSes. Your cold emails (and warm ones) probably do too.

Keep It Simple, Stupid.

Copy that's short and to the point gets responses. Copy that's long-winded loses attention. Copy that's long winded costs sales.

"If you have some free time, can you let me know when a convenient time for a phone call would be"?

or

"when are you free for a call?"

Copywriting

Do potential clients know? Does your website make clear what problem you solve for your clients? Or does it start off with the standard spiel about how great your company is?

The former gets a qualified lead hooked. The latter usually¬†makes her go “meh…pass”.

The former talks the potential customer’s language and addresses their concerns and pain-points. The latter makes you sound the same as your competition.