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Category: Marketing

The Sham of Content Marketing

Marketing

Ever since content marketing became a thing….well….was it ever not a thing? Like many things in marketing, content marketing was a timeless principle rediscovered in the digital age.

But I digress.

Anyway, ever since it became a thing, companies have been mindlessly churning out content for the sake of content. It's gotten so bad that you would be forgiven for gouging your eyes out the next time you see an "X Reasons Why A is B" post on the internet.

In all honesty, though, you wouldn't gouge your eyes out.  You'd just ignore the article and move on, giving the company that published it some serious negative points.

The key thing to remember is that content marketing is about quality and not quantity.

 

What About the Prep Work?

Marketing

If you’ve ever seen Sir Anthony Hopkins deliver a thoroughly engaging monologue in a movie, you would think that he is a natural.

And you’d be forgiven for thinking that.

The truth is though, that a lot of work goes into it behind the scenes. The legendary actor has stated that he reads a script about 200 times before performing. In his own words, this is because it gives him a “tremendous sense of ease and the power of confidence”.

How much preparation are you putting into your work? Trust me, it will show.

Everyone has a plan until…

Marketing

…they get punched in the face. Mike Tyson said that.

Plans are good to get your focus your in the right place. But when plans fail, and they often do, adaptability is what will get you through.

The world of marketing is changing fast and frequently. What works amazingly today will work less awesomely tomorrow, and even less the day after. You know how it goes.

The ability to think on your feet is one factor that separates the great marketers from the rest of us. Here’s what Mike Tyson says about it:

“If you’re good and your plan is working, somewhere during the duration of that, the outcome of that event you’re involved in, you’re going to get the wrath, the bad end of the stick. Let’s see how you deal with it. Normally people don’t deal with it that well.” – source

Faking Celebrity

Marketing

Humans love to follow. The guy in the video below made a whole city think he was a celebrity because he travelled with an entourage.

We’ve heard stories of how hawker stalls hire professional “queue-ers” to feign the appearance of demand.

How is your business using this principle to your advantage?

The Chameleon or the Peacock?

Marketing

Most new business owners who come to us wanting a new website have a list of competitor sites they want theirs to look like.

For some reason, they want t0 be chameleons, blending into the background with the rest of the companies in their niche. I think this thinking stems from the reasoning that there is an “industry standard” in marketing – these are what the others are doing, so that’s what we should be doing too.

We usually manage to convince them to be a peacock instead. Standing out with pomp and flare, getting all the attention.

Lots of people Intagram pictures of peacocks whenever they see one. Chameleons, on the other hand, are not the most Instagrammable of all God’s creatures.