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How We Ruin Everything

A recent shower thought talked about how, since the dawn of creation, man used to dream about flying as the ultimate human accomplishment. Now that we’ve achieved it, it’s become one of the most dreaded and boring activities on the planet.

It only takes a little perspective shifting to change that though.

Rediscovering the wonder of once awesome but now mundane activities can get your creative juices flowing, and get the neurons and what-notsĀ in your brain to start firing in ways they haven’t in a long time.

Copywriting legend Joe Sugarman says that one of his secrets to good copywriting is living life to the fullest. This way you always have fresh ideas, new perspectives and engaging stories to share with the world.