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Is Your Product Complementing or Replacing Your Competition?

Netflix realized that there’s no point competing head-on with HBO’s subscription streaming service because customers didn’t treat Netflix as a replacement for HBO.

They wanted both.

They wanted both because both channels contained shows they love. So Netflix competes by keeping up the quality of their exclusive content.

You can’t win a battle that’s not being fought. Know where you stand in the eyes of your customers before you charge for the beachhead.