Most new business owners who come to us wanting a new website have a list of competitor sites they want theirs to look like.
For some reason, they want t0 be chameleons, blending into the background with the rest of the companies in their niche. I think this thinking stems from the reasoning that there is an “industry standard” in marketing – these are what the others are doing, so that’s what we should be doing too.
We usually manage to convince them to be a peacock instead. Standing out with pomp and flare, getting all the attention.
Lots of people Intagram pictures of peacocks whenever they see one. Chameleons, on the other hand, are not the most Instagrammable of all God’s creatures.